A lot of people I’ve spoken to recently from my membership programs have been saying they find it incredibly difficult to make decisions about their sales page and advertising copy. They write great copy and then find the conversion rates to be low and are confused as to why.

I did some research and looked at my own copy and realized there are a lot of great tactics that improve conversions that I can share.
Split testing your ads and sales page copy is a great way to learn more about your customers, improve your business model, optimize your campaigns and know which ads are giving you the best results.You should be using the top free resource to analyze your site and ads: Google Analytics. Analytics is free, easy to set up and tells you how many hits your sales pages are getting, how long the site was visited for and where the hits came from. Continue Reading →