I’ve worked a lot with Dan Kennedy over the past few years, and own all his books. I think he’s a wonderful teacher and love to apply his theories to my business.
One of his methodologies that I find particularly important are his rules of direct response marketing. In his book, ‘No B.S. Direct Marketing’ he gives 10 Rules to follow as a temporary measure to grow a business. He says you can break the rules once you’ve got into the habit of implementing them and start to experiment, but these are great jumping off points to try when you first start out, and are even good to remember as you grow. Once implemented, they can form the foundation of your whole model, so they’re important to try. Continue Reading →