Relying on motivation alone to conquer a goal is setting yourself up for failure.
Today I’m going to explain why, and give you an actionable strategy to overcome this and accomplish more than you ever thought you possibly could.
Let me ask you a question – have you ever set yourself a goal and at the time of setting that goal, felt like nothing in the world was going to hold you back from accomplishing it? Maybe it was losing 20 pounds, or making money on the Internet?
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I’ve worked a lot with Dan Kennedy over the past few years, and own all his books. I think he’s a wonderful teacher and love to apply his theories to my business.
One of his methodologies that I find particularly important are his rules of direct response marketing. In his book, ‘No B.S. Direct Marketing’ he gives 10 Rules to follow as a temporary measure to grow a business. He says you can break the rules once you’ve got into the habit of implementing them and start to experiment, but these are great jumping off points to try when you first start out, and are even good to remember as you grow. Once implemented, they can form the foundation of your whole model, so they’re important to try. Continue Reading →